By: Earl Brown, Autofusion (2025)
To sell more cars in 2025, your dealership should seek to improve the Customer Experience (CX) by enhancing communication between staff and shoppers. A good website CX is not just about tweaking your HTML contact forms or CTA button colorsโitโs about meeting customers where they are and helping them move forward in their car-buying journey.

According to a study by PwC, 82% of U.S. consumers want more human retail interaction in the future, despite being accustomed to digital funnels.
Furthermore, KPMGโs Global Retail Trends revealed that 67% of shoppers want a more personalized digital experience.
Todayโs car buyers are done with the confusing, time consuming, and opaque retail processes. They want fast and accurate answers to their questions, without having to be an expert in navigating increasingly more complex and bloated dealer websites. A live and local connection to an accountable and knowledgeable professional, like those provided by our TalkExpressโข video chat platform, lets dealers provide instant value that builds trust, saves time, and boosts both sales conversions and customer satisfaction.
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Car shoppers are not that into your website, they donโt want to have to become an expert in using confusing or inaccurate software, they just want to get to the point – so they can get back to their lives.
The focus on โDigital Retailโ and โself-checkoutโ software has left many shoppers spinning their wheels in isolation. Live, in-house chat solutions, like Autofusionโs TalkExpressโข, is a better way for your sales, service, and finance teams to engage your local online shoppers during business hours. Our platform offers turn-key text, video, and voice chat, turning every website visitor into a potential live leadโjust like an in-person showroom/lot visit.
This platform creates a true “conversational commerce” experience, capturing hot shoppers in real-time, breaking the ice, keeping them engaged, all while bypassing contact-form reluctance and mitigating the dreaded โfollow-up loopโ generated by plain text leads.

โI love having these video calls, I have to say, itโs good to be able to see someone!โ
-TalkExpress Used Car Shopper

โTruth is, I like to deal this way โ and then when I come in, I donโt have to spend so much time.โ
-TalkExpress New Car Shopper
Incorporating conversational commerce solutions, like our TalkExpress platform, can bridge the gap between your current website experience and the more personalized in-store experience you offer walk-in guests. CONNECT, CONVERSE, & CONVERT to deliver a hybrid remote-shopping experience that drives sales growth and improved CSI, with TalkExpress by Autofusion. Reach out to our sales team to get started and demo the software today!